Services
Officine Digitali started as a marketing consultancy in 2020. It began to support international clients expanding their effort in Asia with a local marketing perspective and from then on, the consultancy began to execute marketing projects in across search marketing.
Digital Marketing
It is the latest digital fad, the most common buzz word at marketing conferences, what every CEO has at some point asked his/her CMO about. If you’re reading this, you probably have a general sense of what it is, but it may be useful for us to share with you our working definition of the term “social media marketing” as it’s what guides the projects we work on.
Too many companies believe social media marketing boils down to launching a Facebook page or Twitter account and then expecting to some day login to 10,000 fans/followers. Others are only slightly more enlightened and commit to buying a few ads and posting a few updates but wonder at why their brands haven’t gone viral.
What we have found is that the effective social media marketing happens when a brand starts from an understanding first of the nature of the audience they are trying to reach and an honest assessment of the awareness and loyalty of the target audience to the brand. From there, the most important tasks are social media resource building, process integration, and advertising promotion.When these three things occur with the right balance, you’ve baked what is likely to be a very delicious social media marketing cake.
Want to introduce social media marketing, the latest digital fad, to your business? Contact us!
SEM
Search Engine Marketing is a form of online advertising that enables advertisers to target searchers by showing an appropriate ad which matches to the user’s search (also referred to as “search queries”). On nearly all search engines, these sponsored ads can be found at the top and on the right hand side of the search results page.
SEO
Search Engine Optimization is the practice of making specific changes to aspects of your website which may increase the likelihood that search engines will show your website higher in their organic search results when users perform relevant search queries.
Online Advertising
Programmatic Marketing We intermidiate between demand-side platforms (DSPs) and and the best way to engage with online advertising to maximize your brand marketing efforts.