# Officine Digitali

> Performance-driven digital marketing and growth agency based in Sheung Wan, Hong Kong, specializing in SEO, SEM, Paid Social, ASO, and GEO (Generative Engine Optimization / AI search visibility) for brands operating across APAC and international markets.

Officine Digitali treats marketing as an engineering discipline: technical SEO audits, paid acquisition, and — increasingly — optimization for how brands appear inside AI-generated answers (Google AI Overviews, ChatGPT, Perplexity, and other LLM-powered search surfaces). Founded by Gabriele, with over a decade of growth experience across APAC and EMEA. The team has run growth programmes for AIA, eBay, Sony, DoorDash, Accor Hotels, ExpressVPN, Hotels.com, Crunchyroll, SEB Group, Rappi, and Mercure, with 45+ clients and 18+ markets served.

## Services

- [SEO & SEM](https://www.officine.hk/sem): Technical SEO audits, content architecture, and search engine marketing (Google Ads) support for clients scaling in global and APAC markets.
- [GEO / AI Search Optimisation](https://www.officine.hk/AI): Optimising brand visibility inside AI-generated answers — Google AI Overviews and conversational/generative search — alongside traditional ranking work.
- [Social Media Marketing](https://www.officine.hk/social-media-marketing): Social media strategy and management for brands integrating social into broader marketing effort.
- [Social Media Consultancy](https://www.officine.hk/social): Consultancy on using social media platforms to build brand presence and reach.
- [App Store Optimisation (ASO)](https://www.officine.hk/): Localized mobile app visibility strategy for regional app marketplaces.
- [Startup Consultancy](https://www.officine.hk/start-up): Business model support, founder-funded and angel-investment engagement models for early-stage companies.
- [Innovation Consultancy](https://www.officine.hk/innovation): Human-insight-driven innovation strategy for solving problems clients didn't know they had.
- [Experience (CX/DX/EX) Consultancy](https://www.officine.hk/experience): Customer, digital, and employee experience strategy — service design, design sprints, prototyping, and touchpoint optimisation.

## Team

- [Meet the Team](https://www.officine.hk/team): Gabriele (Founder) leads growth strategy across APAC/EMEA; Richard Kwong (Founder, Kwong Digital, Hong Kong) specializes in SEO, GEO, and AI-powered search optimisation; Bruce oversees data pipelines and SEO analytics; Wing manages APAC SEO operations and international site migrations.

## Global Network

- [Global Officine](https://www.globalofficine.com/global-officine/): The network of offices Officine Digitali operates across, coordinating European, North American, and Asia-Pacific engagements.
- Reggio Emilia, Italy — European HQ: strategic core and European operations command.
- Paris, France: brand storytelling and Francophone market access.
- Dallas, TX, United States: North American deployment and scale operations.
- Hong Kong — Asia HQ: APAC command center, Wing Cheong Commercial Building, Sheung Wan. Primary office and origin of the group.
- Taipei, Taiwan: advanced tech node and East Asian outreach.
- Ho Chi Minh City, Vietnam: rapid development and Southeast Asian market integration.

## Insights

- [Blog](https://www.officine.hk/blog): Analysis on search algorithm shifts, platform-driven organic search dynamics, and AI-search trends.

## Contact

- [Request a Growth Audit](https://www.officine.hk/start-up): Book a consultation to identify quick wins across SEO, SEM, Paid Social, ASO, and GEO.