Luxury Watches Going Digital

WatchesGuild is a newly formed luxury watches discovery sites operating in US, UK and Australian markets via multiple online retailers. 

WatchesGuild approached us to look at their Marketing research and UX efforts to expand their visibility. We have adopted a market research including ontology, search demand and market insights.  

This led to a better product categorization, a creation of a product affinity and expanding their catalogue to adopt demand driven product category.

WatchesGuild adapted our strategies and saw both their user acquisition costs declining and their growth accelerating thanks to an accurate marketing capital allocation strategy.

WatchesGuild is now a recognized authority for many luxury watch brands like Cartier, Rolex and Panerai, helping thousands of users to make accurate luxury purchase for pleasure or investments.